Marketing ID tapped into 10 marketing analytics consultants, authors and experts for their predictions about the future of data-driven marketing. Data visualization, improving customer experiences and data integration from multiple sources were among the hot topics. Here is a sample of insights from our panel of experts:
- “I expect to see more meaningful analytics to measure not only the sales contribution from each touch point, but also the role of each touch point in the engaging and converting buyers.” — Jim Lenskold, Lenskold Group
- “The biggest trend in 2016 will be a shift from mass-marketing to carefully tailored messaging for near one-to-one communication with marketing analytics.” — Stéphane Hamel, Immeria Consulting Services
- “There will be a massive push in 2016 toward integrating both off-line and on-line data sets to identify and target consumers.” — Larisa Bedgood, DataMentors
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