Looking Beyond Volume Metrics To Effectively Measure Content ROI

When it comes to measuring the impact content has on a campaign, marketers are beginning to hone in on more ROI-focused metrics that demonstrate the content’s contribution to the bottom line instead of the “volume metrics” that don’t necessarily indicate sales results. In this podcast, Kim Zimmermann sits down with analyst and author Rebecca Lieb to discuss how marketers are looking to go “beyond the likes” when measuring content marketing initiatives.