Driving Better Segmentation With Behavioral Data

In an interview with Marketing ID, LiftPoint Consulting’s Mark Price discusses the challenges marketers still face with leveraging marketing analytics to effectively segment their database. Also, Price dives into how data-driven segmentation can drive more personalized messaging and experiences for their target audiences.

Want to learn more? Click here to gain a deeper look into how customer behavior data can drive segmentation and — ultimately — all marketing initiatives.