Customer.io is a behavioral messaging platform designed to automate personalized customer communication at scale via web or mobile with real-time behavioral data.
Customer.io’s messaging platform enables users to leverage data to engage potential customers at the right place and time. The solution comes with segmentation features that can enable users to target message recipients based on attributes, real-time events and user engagement data.
The solution also has a People and Events interface intended to provide transparency and insight into user and message data, including:
- Detailed profiles of users’ real-time attributes and segments;
- An activity stream of how they are using your application; and
- Logs from marketing campaigns.
Campaign workflow capabilities aim to help users review their data, segment their users, organize a campaign around a goal, design and create email content, as well as trigger emails based on users entering that segment in real-time.
Customer.io is designed for data-driven marketers and product leads who want to increase customer engagement, product stickiness and brand loyalty. Target vertical markets include software and subscription services, recruiting platforms, online education and training platforms.
Companies can easily pipe data (events and users) to Customer.io directly from their application using our API or via a service such as Segment.
Customer.io also works with ESPs such as Sendgrid and Mailgun, integrates with the business intelligence tool Clearbit, and can send data to CRM/sales software like Salesforce, Highrise and Pipedrive. Through our Segment.com integration, Customer.io also connects to over 100 marketing, analytics and data warehousing tools.
Customer.io is a Software as a Service (SaaS) platform. Pricing is based on the number of profiles and emails sent per month or annually, starting at $100/month.
Customer.io is used by some of the fastest-growing businesses such as Trello, Codecademy and The Knot. Over 850 companies worldwide use the platform to automate relevant, personalized messages to over 200 million customers.
Unlike traditional marketing automation platforms, Customer.io equips marketers with control over the real-time user and behavioral data required to create relevant messaging that respond to actions customers have or haven’t taken.