Salesforce continues to build on its business intelligence offerings by unveiling its expansion of the Wave Analytics portfolio into the marketing realm. Primarily focusing on sales, services and IT, Wave Analytics for B2B Marketing offers insight on campaign performance and marketing spend to better align the marketing and sales teams, according to the company.
Data analytics software company Alteryx has expanded its self-service analytics capabilities for Salesforce Wave Analytics, and has updated read/write capabilities across the entire Salesforce Customer Success Platform. The company said the new update will enable Salesforce analysts to prepare, blend and analyze data from any source, and deliver it to Salesforce Wave Analytics to identify actionable insights.
In a move that will undoubtedly shake up the retail technology ecosystem, cloud-based CRM powerhouse Salesforce today announced that it is acquiring Demandware, a provider of enterprise cloud commerce solutions. The transaction — which is expected to close in Q2 of Salesforce’s 2017 fiscal year — is worth approximately $2.8 billion. Under the terms of the agreement, Salesforce will make a tender offer for all outstanding Demandware shares for $75 per share in cash.
Salesforce unveiled several new and upgraded products at its Dreamforce 2015 conference in San Francisco this week. The solutions debuted are designed to help companies maximize the data they collect from current customers and prospects, enabling them to make more data-driven marketing and sales decisions.
CloudHQ is a cloud-based data synchronization and integration solution designed to simplify the process of integrating and synching data generated through the other cloud services used throughout the company.