By Art Hall, Quad/Graphics Gone are the days of one-size-fits-all approaches to direct marketing. Industry research shows that traditional direct marketing response rates have plummeted from a historical 2% to less than 0.6% for many of today’s mailings. Even email marketing, which originally exploded in volume, is now experiencing a significant decline in effectiveness.
Quad/Graphics, a print and marketing services provider, has promoted Eric Ashworth to EVP of Product Solution and Market Strategy. The promotion aims to expand the company’s executive leadership to support the ongoing growth of its offerings.