Dentsu Aegis Network, a London-based agency network, announced it has agreed to acquire a majority stake in Merkle, a data-driven marketing agency. The deal is valued at $1.5 billion, according to reports.
Software company Pegasystems Inc. has partnered with Merkle, a data-driven performance marketing agency. The partnership aims to help businesses drive more personalized customer experiences by unifying first-party data from CRM applications with th
Data-driven performance marketing agency Merkle has acquired Comet Global Consulting, a provider of inbound and outbound CRM, marketing and real-time decision management solutions, for an undisclosed fee. The acquisition intends to cater to brands that ar
Data-driven performance marketing agency Merkle has acquired DBG, a UK-based independent marketing solutions agency, for an undisclosed fee. The acquisition positions Merkle to enhance its offerings within the European market.
Merkle launched DataCheck, a tool designed to help users assess the overall quality of their data. This assessment can position marketers to make more accurate business decisions and maximize their overall impact on the business. The tool intends to provi