By Art Hall, Quad/Graphics Gone are the days of one-size-fits-all approaches to direct marketing. Industry research shows that traditional direct marketing response rates have plummeted from a historical 2% to less than 0.6% for many of today’s mailings.
Clearcode, a marketing and advertising platform provider, unveiled a new suite of solutions designed to help users better manage and leverage their data for marketing and advertising campaigns.
Digital marketing requires relevancy and resonance to help lead customers through a buying decision. This requires deep insight and data into a target audience to understand their needs and serve up content that is valuable to them. Recent research
Commerce and BI solutions provider Pitney Bowes has launched Single Customer View, a new software solution designed to help organizations augment customer intelligence. The solution leverages Pitney Bowes’ Spectrum v11, which positions users with customer
By Andrew Davies, idio Many businesses are working hard to become customer-centric by implementing programs dedicated to collecting and responding to customer interactions and feedback. Businesses that do this well are not only more likely to improve the