Marketers have been drawn to using algorithmic attribution to track the customer journey and enhance cross-channel spend, but they’re unable to do it at an optimal speed, according to a new study from Forrester Consulting and Visual IQ.
More than three-quarters of marketers plan to add cross-channel attribution within the next two years, according to a recent survey conducted by IDG Connect and sponsored by marketing analytics provider Conversion Logic. However, many marketers cit
By Jessica Lee, HelloWorld As the digital landscape continues to expand, retail brands are presented with more opportunities than ever to interact with consumers across channels and gather valuable insights along the way. In a world where data begets dat