Neustar, a cloud-based provider of real-time information services, has partnered with Facebook to help marketers understand and improve ROI for their digital campaigns across Facebook, Instagram and Audience Network through advanced attribution analytics.
Nearly half (44%) of marketing executives say they can effectively measure their marketing initiatives, according to a recent study conducted by The Software Information Industry Association (SIIA). Those who state they are effectively measuring marketing
MarketShare unveiled SpendCheck, an online app designed to help marketers evaluate the performance of their marketing programs and provide insights into how to maximize overall marketing effectiveness. The app, which runs on the MarketShare DecisionCloud