Dentsu Aegis Network, a London-based agency network, announced it has agreed to acquire a majority stake in Merkle, a data-driven marketing agency. The deal is valued at $1.5 billion, according to reports.
By Adam Blair This article was originally published on Retail TouchPoints. Seeking to build up its cloud-based offerings, Oracle Corp. has purchased NetSuite for $9.3 billion in a transaction expected to close this year, subject to regulatory and shareholder approval.
Data-driven performance marketing agency Merkle has acquired Comet Global Consulting, a provider of inbound and outbound CRM, marketing and real-time decision management solutions, for an undisclosed fee. The acquisition intends to cater to brands that are advancing to people-based marketing — helping companies reach their customers in moments that influence decisions and behaviors most.
Contently, a content marketing technology provider, has acquired marketing and sales analytics start-up Docalytics for an undisclosed amount. The acquisition will give Contently access to the Docalytics Insight Engine, a tracking and analytics software, which positions users to track, manage and optimize content production and performance.
Data-driven performance marketing agency Merkle has acquired DBG, a UK-based independent marketing solutions agency, for an undisclosed fee. The acquisition positions Merkle to enhance its offerings within the European market.