In an effort to improve the targeting capabilities of its B2B user base, Oracle Data Cloud unveiled its B2B audience data marketplace solution. The company states that the solution will provide users access to more than 400 million business profiles and m
B2B marketing solution provider Madison Logic is now working with HG Data, a company that supplies competitive intelligence on installed technologies at large companies. The partnership positions B2B marketers to drive more highly qualified leads into the
B2B account-based marketing (ABM) software provider Terminus has partnered with Dun & Bradstreet in a deal that provides Terminus users with additional B2B data and insights to enhance their ABM initiatives in targeting and messaging.
The growing importance of lead scoring and its impact on the sales process and strategies such as account-based marketing will be among the main themes of Demand Gen Report’s upcoming Strategy & Planning webinar series. The week-long event, which runs