Data is a valuable currency for any company’s marketing team. Marketers need to know where in the buying cycle these prospective buyers are, and need to understand the best channels for communication.
The latest white paper from Mintigo highlights how marketers can leverage cross-targeting to match the right product with the right prospect, including:
- How to clean and structure your database;
- How to build the right buyer personas to target the right leads with the right products; and
- Examples from in-depth use cases to prove cross-targeting success.