The 2015 State Of Data-Driven Marketing Report

Shadow_MID_MD001_SURV_Data-Driven Marketing_Sep_2015Findings from our latest survey show that spending on data-driven marketing initiatives has been on the rise over the past year, and marketers expect to devote a larger portion of their total marketing budgets to these efforts in the next 12 months.

Nearly half (49%) of the 137 respondents to the 2015 State Of Data-Driven Marketing Survey Report said that spending on data-driven marketing increased over the past 12 months, with 25% noting an increase of more than 10%.

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