Marketing automation adoption is growing at a steady rate, but many B2B organizations fail to realize that the data they collect is what fuels their overall success. Maintaining a clean and organized database is crucial, and companies see an average 66% increase in revenue just by regularly maintaining their database.
This e-book will cover various topics regarding data management and its role in the B2B industry, including:
- Five marketing functions that rely on an extensive data management strategy;
- Your data’s impact on marketing decisions; and
- Tips for making your database optimized for marketing automation.