The company said the new program is built for flexibility and designed to avoid channel conflict, ensuring impact and value for participants. It also features a rewards system that can recognize partners and help form a trusted and easily accessible network for customers.
“There is unlimited potential in a strong partner ecosystem, especially as we continue to grow globally,” said Mark Ferretti, VP of Global Business Development & Worldwide Channels, in a statement. “We’re committed to providing our partners the best possible path to achieve growth, gain new customers and expand existing relationships.”
The Global Partner Program includes four categories:
- Technology: When a technology solution provider integrates with Datameer, mutual customers of the two solutions can generate better results. The solutions may also increase customer value when they’re both native to Hadoop.
- ISV/OEM: An ISV/OEM partner can provide customers with Datameer’s self-service Big Data integration, preparation, analytics and visualization functionality built within its platform.
- Solution Provider/System Integrator: Partners in this category are enabled to generate new opportunities, increase profitability and close deals faster by reselling or referring Datameer opportunities to their clients.
- Affiliate: Through this program, partners receive an easy self-service method for lead referrals.
According to Datameer, the combination of instructor-led training, certification workshops and a free, on-demand subscription to Datameer University empower participants to sell, advise and support their customer’s Big Data initiatives.