PubMatic, a marketing automation solution provider, launched its competitive benchmarking dashboard designed to give users insights into how to proactively package and price ad space to ultimately boost revenue.
The tool positions publishers with a holistic view into the real-time advertising sales marketplace. Publishers can benchmark their inventory’s performance against a competitive set and gain insights into how their ad sales stack up against competitors and peers. These insights are intended to enhance content relevancy, while also increasing revenue.
“This dashboard allows publishers to benchmark their inventory performance across advertisers, formats and screens against a peer set,” said Alaric Thomas, Director of Product Management, Big Data and Analytics at PubMatic. “We’re using the power of the vast amounts of data generated by a massive real-time platform to help publishers gain insights that can help them better manage their revenue and sales strategy.”