Jumpshot, a marketing analytics platform provider, has received $22 million in Series-A funding. Jumpshot plans to use the round of investment, led by Avast Software, to scale operations and enrich its two core offerings: the Jumpshot Plus web platform and Jumpshot Strategic Analytics.
The Jumpshot Plus web platform is designed to enable marketers to benchmark performance against competitors or market trends and uncover new marketing opportunities through audience segmentation. Marketers can view a buyer’s path before and after visiting their company’s websites and track customers who visit a specific URL.
“Https data and persistent user IDs allow us to go beyond reporting discrete moments in the customer journey to also reveal why particular events took place,” said Deren Baker, CEO at Jumpshot. “This depth of behavioral insight does not exist anywhere else and exposes the limited view that most marketers have of their best customers.”