Customer service and sales platform and applications provider 7 has launched its Customer Acquisition Cloud, a suite of marketing technology solutions designed to enable marketers to better connect with customers. When combined with 7’s intent-driven, predictive customer engagement platform, the Customer Acquisition Cloud provides insight into the entire customer journey.
The new solution is built upon the company’s recent acquisitions of Campanja, a high-frequency bidding software, and personalization platform EngageClick. Campanja pairs with 7’s customer intent data to deliver a highly-personalized search campaign for effective customer acquisition. When combined with the Customer Acquisition Cloud, EngageClick is able to leverage machine learning and cognitive science to adapt with customer behavior over time.
“Personalization is the key to acquiring new customers and retaining them,” said PV Kannan, Founder and CEO of 7, in a statement. “When companies deliver personalized, contextual interactions from the beginning of the customer journey, they find that it becomes much easier and less expensive to attract new customers. With this new suite, marketers can better influence consumers as they make critical purchasing decisions.”