Influencer marketing automation platform TapInfluence has secured $14 million in funding to fuel growth. Noro-Moseley Partners led the financing round, with help from existing investors Grotech Ventures and Access Venture Partners, and new investor Knollwood Investment Advisory.
Social Media Marketing & Data
Social listening platform provider NetBase has partnered with Domo, a cloud-based BI, data visualization and reporting platform. The partnership enables NetBase to integrate its social analytics into the Domo platform.
Propel Business Solutions, a provider of digital marketing products and solutions for local businesses, announced it has acquired marketing software firm ThriveHive for $11.8 million. Both companies focus on digital marketing for small businesses (SMBs); the acquisition gives Propel access to ThriveHive’s email marketing analytics and video support services business.
Social data analytics provider Crimson Hexagon has raised $20 million in growth equity financing. The funding, led by Sageview Capital, positions the company to expand its global sales and marketing team and infrastructure. The company has raised $17.5 million in previous funding rounds.
Unmetric is a social intelligence platform designed to help users understand the competitive landscape of their industry, uncover insights based on data and develop new social strategies.
Marketers are creating more organic content marketing initiatives — fueled by SEO and insights gained through content performance metrics — to boost engagement and content effectiveness.