Predictive Analytics

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Enhancing Marketing Efficiency With Intent Data

May 26th, 2016

In an interview with Marketing ID’s Brian Anderson, Madison Logic’s Sonjoy Ganguly discusses the value of intent data and what it brings to the table in marketing initiatives. Ganguly also shares tips and best practices for leveraging that insight to meet

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[24]7 Launches New Suite Aimed To Personalize Customer Journeys

April 20th, 2016

Customer service and sales platform and applications provider [24]7 has launched its Customer Acquisition Cloud, a suite of marketing technology solutions designed to enable marketers to better connect with customers. When combined with [24]7’s intent-dri

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SalesPredict Earns ISO 27001 Security Certification

January 27th, 2016

SalesPredict, a predictive marketing and sales solution provider, has achieved ISO 27001 certification, which intends to provide SalesPredict  customers with assurances regarding the security of their CRM and marketing automation data.