In an interview with Marketing ID’s Brian Anderson, Madison Logic’s Sonjoy Ganguly discusses the value of intent data and what it brings to the table in marketing initiatives. Ganguly also shares tips and best practices for leveraging that insight to meet the needs of your customers through your marketing efforts.
Customer service and sales platform and applications provider 7 has launched its Customer Acquisition Cloud, a suite of marketing technology solutions designed to enable marketers to better connect with customers. When combined with 7’s intent-driven, predictive customer engagement platform, the Customer Acquisition Cloud provides insight into the entire customer journey.
EverString, a predictive marketing SaaS provider, has integrated its AI-powered platform with Microsoft Dynamics CRM Online. The integration positions sales and marketing teams to prioritize existing prospects and identify net-new leads through predictive marketing.
B2B marketing solution provider Madison Logic is now working with HG Data, a company that supplies competitive intelligence on installed technologies at large companies. The partnership positions B2B marketers to drive more highly qualified leads into the sales funnel, which can result in increased ROI.
By Kim Zimmermann and Brian Anderson Just because someone has clicked the download button doesn’t mean they are ready to buy. Behavioral and psychological data not only helps B2B marketers predict their next best customers; it points them toward the buyers who are “closest to the checkbook,” said Justin Gray, CEO and Founder of LeadMD, during his pre-conference workshop at this year’s B2B Content2Conversion and Demand Gen Summit.
SalesPredict, a predictive marketing and sales solution provider, has achieved ISO 27001 certification, which intends to provide SalesPredict customers with assurances regarding the security of their CRM and marketing automation data.