Predictive Analytics

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Enhancing Marketing Efficiency With Intent Data

May 26th, 2016

In an interview with Marketing ID’s Brian Anderson, Madison Logic’s Sonjoy Ganguly discusses the value of intent data and what it brings to the table in marketing initiatives. Ganguly also shares tips and best practices for leveraging that insight to meet the needs of your customers through your marketing efforts.

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[24]7 Launches New Suite Aimed To Personalize Customer Journeys

April 20th, 2016

Customer service and sales platform and applications provider [24]7 has launched its Customer Acquisition Cloud, a suite of marketing technology solutions designed to enable marketers to better connect with customers. When combined with [24]7’s intent-driven, predictive customer engagement platform, the Customer Acquisition Cloud provides insight into the entire customer journey.

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B2B Content2Conversion: Predictive Tools Help Identify Buyers “Closest To The Checkbook”

February 25th, 2016

By Kim Zimmermann and Brian Anderson Just because someone has clicked the download button doesn’t mean they are ready to buy. Behavioral and psychological data not only helps B2B marketers predict their next best customers; it points them toward the buyers who are “closest to the checkbook,” said Justin Gray, CEO and Founder of LeadMD, during his pre-conference workshop at this year’s B2B Content2Conversion and Demand Gen Summit.

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SalesPredict Earns ISO 27001 Security Certification

January 27th, 2016

SalesPredict, a predictive marketing and sales solution provider, has achieved ISO 27001 certification, which intends to provide SalesPredict  customers with assurances regarding the security of their CRM and marketing automation data.