Salesforce has agreed to acquire Krux, a San Francisco-based data management platform. A regulatory filing from Salesforce shows that the deal is valued at approximately $700 million, which the company plans to pay in cash and stock.
Data Quality & Hygiene
In an effort to improve the targeting capabilities of its B2B user base, Oracle Data Cloud unveiled its B2B audience data marketplace solution. The company states that the solution will provide users access to more than 400 million business profiles and more than one million U.S. companies for easier account-based targeting.
Data breaches are a hard reality for every organization. Just ask Noodles & Co. The fast-casual restaurant chain announced on June 28 a major security breach of customers’ credit card information that occurred between January 31 and June 2 and affected customer data at 44 locations in Minnesota and 37 locations in Wisconsin. These vulnerabilities cost companies and their customers plenty in terms of brand reputation, as well as dollars and cents.
Recent findings from a study conducted by Openprise, a data automation solution provider, show that there is disparity in how data skills are valued within B2B organizations. While more than a third of respondents (34%) state that gaps in data skills are a top challenge within their organization, only 10% state that honing their data skills is a top priority for their marketing teams.
Beckon is an enterprise-class marketing intelligence software designed to provide automated, full-service data management, visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and marketing-impact metrics and KPIs.
Software company MediaMath has launched Helix, a new business unit designed to supplement the company’s online shopper data asset Adroit Shopper Co-Op. Helix positions advertisers with real-time, transactional, anonymized data multiple U.S. retailers aimed to enhance programmatic ad strategies.