Data Driven Marketing

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How Personas Create a Customer-Centric Direct Marketing Approach

August 3rd, 2016

By Art Hall, Quad/Graphics Gone are the days of one-size-fits-all approaches to direct marketing. Industry research shows that traditional direct marketing response rates have plummeted from a historical 2% to less than 0.6% for many of today’s mailings. Even email marketing, which originally exploded in volume, is now experiencing a significant decline in effectiveness.

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Bluecore Unveils New Application For Data-Driven Emails

July 25th, 2016

Bluecore, a customer experience platform focused on behavioral and product data, has launched a new email application on Oracle Marketing AppCloud. The app is designed to help marketers leverage customer behavior and product catalog data to provide data-driven, triggered and personalized emails using the Oracle Marketing Cloud.

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Performance Horizon And LiveRamp Unveil Partnership To Measure Offline Sales

July 20th, 2016

Digital partner marketing platform Performance Horizon announced an integration with LiveRamp, a data connectivity and onboarding solution that unifies online and offline customer data. The partnership is designed to help companies understand how digital marketing partners (such as aggregators, affiliates, content partners, comparison shopping engines, mobile apps and social media) drive offline sales.