Data Driven Marketing


Oracle Unveils New AI Applications, Cloud Enhancements, Security Offerings

September 20th, 2016

Oracle announced its take on artificial intelligence with the launch of Adaptive Intelligent Applications, which will incorporate third-party data with real-time behavioral analytics to help users streamline business tasks and provide them with individualized recommendations for engaging with prospective customers.


Transforming Your Marketing Dashboards For The New Year

August 24th, 2016

By Mark Price, LiftPoint Consulting   Dashboards are probably the most requested business intelligence tool for marketers today.  Everyone has a vision of beautiful color-coded charts and highlighted numbers, giving them real-time insight into the business. But reality is often far from that. 


Dentsu Aegis To Acquire Merkle

August 8th, 2016

Dentsu Aegis Network, a London-based agency network, announced it has agreed to acquire a majority stake in Merkle, a data-driven marketing agency. The deal is valued at $1.5 billion, according to reports.