Data Driven Marketing

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Oracle Unveils New AI Applications, Cloud Enhancements, Security Offerings

September 20th, 2016

Oracle announced its take on artificial intelligence with the launch of Adaptive Intelligent Applications, which will incorporate third-party data with real-time behavioral analytics to help users streamline business tasks and provide them with individualized recommendations for engaging with prospective customers.

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Transforming Your Marketing Dashboards For The New Year

August 24th, 2016

By Mark Price, LiftPoint Consulting   Dashboards are probably the most requested business intelligence tool for marketers today.  Everyone has a vision of beautiful color-coded charts and highlighted numbers, giving them real-time insight into the business. But reality is often far from that. 

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Dentsu Aegis To Acquire Merkle

August 8th, 2016

Dentsu Aegis Network, a London-based agency network, announced it has agreed to acquire a majority stake in Merkle, a data-driven marketing agency. The deal is valued at $1.5 billion, according to reports.