Salesforce has agreed to acquire Krux, a San Francisco-based data management platform. A regulatory filing from Salesforce shows that the deal is valued at approximately $700 million, which the company plans to pay in cash and stock.
Data Driven Marketing
Oracle announced its take on artificial intelligence with the launch of Adaptive Intelligent Applications, which will incorporate third-party data with real-time behavioral analytics to help users streamline business tasks and provide them with individualized recommendations for engaging with prospective customers.
By Mark Price, LiftPoint Consulting Dashboards are probably the most requested business intelligence tool for marketers today. Everyone has a vision of beautiful color-coded charts and highlighted numbers, giving them real-time insight into the business. But reality is often far from that.
In an effort to improve the targeting capabilities of its B2B user base, Oracle Data Cloud unveiled its B2B audience data marketplace solution. The company states that the solution will provide users access to more than 400 million business profiles and more than one million U.S. companies for easier account-based targeting.
Datameer, a big data analytics platform for Hadoop, has redesigned its Global Partner Program in a move to accelerate the adoption of Big Data, according to the company.
Dentsu Aegis Network, a London-based agency network, announced it has agreed to acquire a majority stake in Merkle, a data-driven marketing agency. The deal is valued at $1.5 billion, according to reports.