Datameer, a big data analytics platform for Hadoop, has redesigned its Global Partner Program in a move to accelerate the adoption of Big Data, according to the company.
Two out of every three enterprise businesses consider personalizing the customer experience as their main priority. To accomplish this task, marketers require insight and data into how customers are defining their buying journey to remain relevant
Localytics, a marketing and analytics platform provider for mobile and web apps, named Scott Bleczinski as the company’s first Chief Revenue Officer. Bleczinski will oversee Localytics’ Sales and Customer Success organizations to help drive the comp
Jumpshot, a marketing analytics platform provider, has received $22 million in Series-A funding. Jumpshot plans to use the round of investment, led by Avast Software, to scale operations and enrich its two core offerings: the Jumpshot Plus web platform an
PubMatic, a marketing automation solution provider, launched its competitive benchmarking dashboard designed to give users insights into how to proactively package and price ad space to ultimately boost revenue.
By Deena M. Amato-McCoy, Contributing Writer As marketers look to take SEO beyond keywords and rankings in the major search engines, they are increasingly relying on data and analytics to help optimize their online presence. Marketers are looking to more