Campaign Reporting & Measurement

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Neustar Partners With Facebook For Marketing Attribution Analytics

September 22nd, 2016

Neustar, a cloud-based provider of real-time information services, has partnered with Facebook to help marketers understand and improve ROI for their digital campaigns across Facebook, Instagram and Audience Network through advanced attribution analytics.

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Performance Horizon And LiveRamp Unveil Partnership To Measure Offline Sales

July 20th, 2016

Digital partner marketing platform Performance Horizon announced an integration with LiveRamp, a data connectivity and onboarding solution that unifies online and offline customer data. The partnership is designed to help companies understand how digital marketing partners (such as aggregators, affiliates, content partners, comparison shopping engines, mobile apps and social media) drive offline sales.

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LinkedIn Unveils Programmatic Advertising For Display Ads

June 29th, 2016

After seeing success with its programmatic efforts for sponsored content, LinkedIn announced that it is preparing to offer advertisers the option to buy display ads for desktop devices. This new offering will enable marketers to purchase display ads programmatically through an Open Auction or through LinkedIn Private Auctions, giving users the tools required to better target their ideal prospects through the social network.

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Forager Unveils Tool To Analyze Cross-Channel Advertising Data  

June 28th, 2016

  Forager is a cloud-based system that combines and analyzes data from paid online advertising channels, such as AdWords, Bing, Facebook and Yahoo. Forager is designed to provide powerful metrics and reports that enable advertisers, agencies and executives to save time, spend smarter and avoid costly mistakes when planning their online advertising budgets.