Neustar, a cloud-based provider of real-time information services, has partnered with Facebook to help marketers understand and improve ROI for their digital campaigns across Facebook, Instagram and Audience Network through advanced attribution analytics.
Campaign Reporting & Measurement
Digital partner marketing platform Performance Horizon announced an integration with LiveRamp, a data connectivity and onboarding solution that unifies online and offline customer data. The partnership is designed to help companies understand how digital marketing partners (such as aggregators, affiliates, content partners, comparison shopping engines, mobile apps and social media) drive offline sales.
PebblePost, a programmatic direct mail solution provider, launched its real-time analytics platform designed to provide users with insight into how their direct mail marketing campaigns are impacting prospects’ purchase decisions.
After seeing success with its programmatic efforts for sponsored content, LinkedIn announced that it is preparing to offer advertisers the option to buy display ads for desktop devices. This new offering will enable marketers to purchase display ads programmatically through an Open Auction or through LinkedIn Private Auctions, giving users the tools required to better target their ideal prospects through the social network.
Forager is a cloud-based system that combines and analyzes data from paid online advertising channels, such as AdWords, Bing, Facebook and Yahoo. Forager is designed to provide powerful metrics and reports that enable advertisers, agencies and executives to save time, spend smarter and avoid costly mistakes when planning their online advertising budgets.
More than three-quarters of marketers plan to add cross-channel attribution within the next two years, according to a recent survey conducted by IDG Connect and sponsored by marketing analytics provider Conversion Logic. However, many marketers cite significant obstacles to deploying the strategy.