Neustar, a cloud-based provider of real-time information services, has partnered with Facebook to help marketers understand and improve ROI for their digital campaigns across Facebook, Instagram and Audience Network through advanced attribution analytics.
By Mark Price, LiftPoint Consulting Dashboards are probably the most requested business intelligence tool for marketers today. Everyone has a vision of beautiful color-coded charts and highlighted numbers, giving them real-time insight into the business. But reality is often far from that.
By Richard H. Levey, Contributing Writer Find a new channel for interacting with consumers, and marketers will find a new way to measure the results.
By Art Hall, Quad/Graphics Gone are the days of one-size-fits-all approaches to direct marketing. Industry research shows that traditional direct marketing response rates have plummeted from a historical 2% to less than 0.6% for many of today’s mailings. Even email marketing, which originally exploded in volume, is now experiencing a significant decline in effectiveness.
Data-driven marketing services provider Experian Marketing Services has partnered with real-time information services provider Neustar to provide advanced data onboarding solutions for marketers. This can be used to enhance addressable coverage and expanded activation options across direct match partners in a range of media channels, including mobile, display, email and TV.
In an interview with Marketing ID, LiftPoint Consulting’s Mark Price discusses the challenges marketers still face with leveraging marketing analytics to effectively segment their database. Also, Price dives into how data-driven segmentation can drive more personalized messaging and experiences for their target audiences.