Buyer Insights

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Neustar Partners With Facebook For Marketing Attribution Analytics

September 22nd, 2016

Neustar, a cloud-based provider of real-time information services, has partnered with Facebook to help marketers understand and improve ROI for their digital campaigns across Facebook, Instagram and Audience Network through advanced attribution analytics.

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Transforming Your Marketing Dashboards For The New Year

August 24th, 2016

By Mark Price, LiftPoint Consulting   Dashboards are probably the most requested business intelligence tool for marketers today.  Everyone has a vision of beautiful color-coded charts and highlighted numbers, giving them real-time insight into the business. But reality is often far from that. 

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How Personas Create a Customer-Centric Direct Marketing Approach

August 3rd, 2016

By Art Hall, Quad/Graphics Gone are the days of one-size-fits-all approaches to direct marketing. Industry research shows that traditional direct marketing response rates have plummeted from a historical 2% to less than 0.6% for many of today’s mailings. Even email marketing, which originally exploded in volume, is now experiencing a significant decline in effectiveness.

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Experian And Neustar Team Up To Offer Omnichannel Onboarding

July 5th, 2016

Data-driven marketing services provider Experian Marketing Services has partnered with real-time information services provider Neustar to provide advanced data onboarding solutions for marketers. This can be used to enhance addressable coverage and expanded activation options across direct match partners in a range of media channels, including mobile, display, email and TV. 

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Driving Better Segmentation With Behavioral Data

June 30th, 2016

In an interview with Marketing ID, LiftPoint Consulting’s Mark Price discusses the challenges marketers still face with leveraging marketing analytics to effectively segment their database. Also, Price dives into how data-driven segmentation can drive more personalized messaging and experiences for their target audiences.