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Neustar Partners With Facebook For Marketing Attribution Analytics

September 22nd, 2016

Neustar, a cloud-based provider of real-time information services, has partnered with Facebook to help marketers understand and improve ROI for their digital campaigns across Facebook, Instagram and Audience Network through advanced attribution analytics.

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Oracle Unveils New AI Applications, Cloud Enhancements, Security Offerings

September 20th, 2016

Oracle announced its take on artificial intelligence with the launch of Adaptive Intelligent Applications, which will incorporate third-party data with real-time behavioral analytics to help users streamline business tasks and provide them with individualized recommendations for engaging with prospective customers.

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Transforming Your Marketing Dashboards For The New Year

August 24th, 2016

By Mark Price, LiftPoint Consulting   Dashboards are probably the most requested business intelligence tool for marketers today.  Everyone has a vision of beautiful color-coded charts and highlighted numbers, giving them real-time insight into the business. But reality is often far from that.