White Papers

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Why Accurate, Reliable Customer Data Is A Marketing Imperative

September 2nd, 2015

Wouldn’t you love to know what top marketers from companies such as Citibank, Kimberly-Clark and Dell see as the challenges and opportunities they face with data quality? Learn what nine marketing VIPs have to say about what works and what doesn’t for effective data management. In this white paper, you’ll gain first-hand insights from a conversation among these marketing leaders, such as: Whether current B2B social media strategy is converting buyers; Today’s data quality challenges and marketers’ evolving needs when it comes to data; and Which piece of data they wish they could have in their bag of tricks. Fill out this form to learn which issues leading marketers are facing in data quality management today, and what opportunities they see for the future.

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Five Ways To Transform Data Into A Revenue-Generating Asset

August 6th, 2015

Data-driven marketers strive for a holistic view of their ideal customers. However, fragmented data cannot paint a complete picture of how these prospective customers are engaging with your brand. This white paper will help you gain actionable insights from their currently disjointed database with five easy steps, including how to: Thoroughly clean your data; Integrate data across all your marketing channels; and Leverage third-party insights to enrich your database. Fill out the form to start gaining deeper customer insights today!

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Special Report: Best Practices To Boost Database Health

November 12th, 2014

Data is at the heart of every marketing activity. Effective segmentation relies on a clean database. A lead nurturing campaign using bad data is pointless. And you might as well forget about accurate campaign reporting unless your data is in order. While the issue of data hygiene has come to the forefront as of late, there is clearly still some work to be done in terms of database health. According to The State Of Marketing Data, NetProspex’s second annual data benchmark report, 84% of marketing databases are “barely functional.” This Special Report on Data Hygiene will highlight: Tools for assessing database health Strategies for improving data quality, data completeness and data profiles Tips for maintaining records on an ongoing basis “As someone in charge of demand generation, the health of my database impacts so much more than things like segmentation and deliverability. Marketing data is my ticket to becoming a strategic employee for the company.” said Lauren Brubaker, Senior Manager, Demand Generation for NetProspex. For more insights on database hygiene, complete the form below to download this special report.

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The Data-Driven Marketer’s Guide To Cross-Targeting Product Lines

November 12th, 2014

Data is a valuable currency for any company’s marketing team. Marketers need to know where in the buying cycle these prospective buyers are, and need to understand the best channels for communication. The latest white paper from Mintigo highlights how marketers can leverage cross-targeting to match the right product with the right prospect, including: How to clean and structure your database; How to build the right buyer personas to target the right leads with the right products; and Examples from in-depth use cases to prove cross-targeting success. Fill in the form below to see how cross-targeting can save your company time and money when targeting prospective buyers.

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Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement

November 12th, 2014

Several years ago when marketers began to dive deeper into the data that they were collecting about prospects, lead scoring was a natural place to begin. Armed with greater knowledge about which leads were more likely to convert, salespeople could improve their performance and focus their efforts on the prospects that had the greatest chance of becoming customers. To illustrate the need for more robust analytics, 43% of marketers say traditional lead scoring does not provide sufficient insight into buying attributes, according to research from The Evolution From Traditional To Predictive Lead Scoring, conducted by Decision Tree Labs on behalf of Lattice Engines. Download this special report to learn more about the impact on analytics on demand generation and hear from experts at Lattice, ANNUITAS, LeadMD and others.