E-books

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The 2015 Data Innovator Profiles

October 29th, 2015

Call them data scientists, data-driven marketers or by another name, but this new emerging discipline of analytics-focused marketing is poised to have a tremendous impact on business. But who are the people behind the dashboards and databases?

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Why Modern B2B Marketers Need Predictive Marketing

November 12th, 2014

While predictive marketing may only provide your business with marginal success at the moment, there are many different ways predictive models will affect your business in the imminent future — and also come into play in today’s B2B landscape. This e-book will highlight why the time for predictive marketing is now, including: Five conditions that are making predictive marketing indispensable; The applications where predictive marketing can bring instant ROI to your business; and How industry leaders are implementing predictive marketing, and what results they’ve seen. Fill out the form, and learn how predictive marketing can benefit your company for years to come.

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Increasing Marketing Automation ROI By Investing In Data

November 12th, 2014

Marketing automation adoption is growing at a steady rate, but many B2B organizations fail to realize that the data they collect is what fuels their overall success. Maintaining a clean and organized database is crucial, and companies see an average 66% increase in revenue just by regularly maintaining their database. This e-book will cover various topics regarding data management and its role in the B2B industry, including: Five marketing functions that rely on an extensive data management strategy; Your data’s impact on marketing decisions; and Tips for making your database optimized for marketing automation. Fill out the form below and see how much of an impact data management can have on your bottom line.