Bad data is keeping customers from finding what they’re looking for, and preventing retailers from increasing revenue. This infographic from Edgecase highlights the biggest pains for retailers when it comes to the product data on their E-commerce sites. [Click To Expand] Source: Edgecase
Today’s marketers have a vast amount of data about their customers, but many still struggle with their segmentation models. This infographic highlights key findings from a recent study conducted by Quarry, which focuses on seven barriers that many marketers face when segmenting their audience to boost the customer experience. [Click To Expand] Source: Quarry
With the marketing landscape in a constant flux, marketers need to stay on their toes to keep up with their savvy customers and offer them relevant and contextual buying experiences. This infographic from Data.com highlights the next steps marketers need to take in order to build a “data-strong” organization.
Big Data can bring insights that help businesses drive revenue and also understand gaps in services and products. However, as with any other technology, Big Data also has it shares of myths. This infographic from Aureus Analytics breaks down some myths surrounding Big Data. [Click To Enlarge] Source: Aureus Analytics
Data scientists are leading the charge in today’s data-driven marketing environment. Nearly 80% of data scientists are satisfied with their jobs, but they say they spend too much time cleaning messy data. Those were some of the results of CrowdFlower’s 2015 Data Scientist Report, summed up in this infographic. Source: CrowdFlower
From the introduction of the ZIP code to the emergence of predictive analytics, data has come a long way. This infographic from ALC, a data marketing services provider, looks at the history of data and its current role in connecting with prospects. Source: ALC