By Art Hall, Quad/Graphics Gone are the days of one-size-fits-all approaches to direct marketing. Industry research shows that traditional direct marketing response rates have plummeted from a historical 2% to less than 0.6% for many of today’s mailings.
By Jeffrey Finch, Choozle Every action people take online creates valuable data. Each website interaction, purchase, survey question answered and online engagement helps marketers learn more about their target audience and customer. This collection of dat
By Phil Gross, Visual IQ The volume of anonymous, user-level data available to advertisers today brings tremendous opportunity, but in order for it to be most effective, it must be harnessed correctly. Pixels and third-party cookies have long been
There is an abundance of data at marketers’ disposal to enhance campaign messaging and personalize marketing initiatives in a relevant and resonant manner. Weather analytics, in particular, bring a variety of options for data-driven marketers looking to s
By Jessica Hawthorne-Castro, Hawthorne Direct The impact of Big Data on business practices such as marketing are profound, and will continue to be more impactful as the insights derived from Big Data become more targeted and refined. Defined by Gar
By Mike Iaccarino, Infogroup Marketers and sales reps face continuous pressure to break sales records — a daunting task in the continuously evolving digital age. To see year-over-year improvement, companies must ramp up their marketing campaigns in an att