Industry Insider


How Personas Create a Customer-Centric Direct Marketing Approach

August 3rd, 2016

By Art Hall, Quad/Graphics Gone are the days of one-size-fits-all approaches to direct marketing. Industry research shows that traditional direct marketing response rates have plummeted from a historical 2% to less than 0.6% for many of today’s mailings.


Using CRM Data To Drive Digital Advertising Campaigns 

June 27th, 2016

By Jeffrey Finch, Choozle Every action people take online creates valuable data. Each website interaction, purchase, survey question answered and online engagement helps marketers learn more about their target audience and customer. This collection of dat


The Future of Attribution: Unique Identifiers

May 6th, 2016

By Phil Gross, Visual IQ   The volume of anonymous, user-level data available to advertisers today brings tremendous opportunity, but in order for it to be most effective, it must be harnessed correctly. Pixels and third-party cookies have long been


Let Data-Driven Insights Optimize the Customer Experience

February 25th, 2016

By Mike Iaccarino, Infogroup Marketers and sales reps face continuous pressure to break sales records — a daunting task in the continuously evolving digital age. To see year-over-year improvement, companies must ramp up their marketing campaigns in an att