Industry Insights

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Oracle Buys NetSuite: Another Massive Retail Acquisition

July 29th, 2016

By Adam Blair This article was originally published on Retail TouchPoints.  Seeking to build up its cloud-based offerings, Oracle Corp. has purchased NetSuite for $9.3 billion in a transaction expected to close this year, subject to regulatory and shareho

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How Marketers Can Enhance Personalization With Human Data

May 26th, 2016

While it’s common for marketers to still believe that traditional customer experience (CX) and personalization tactics are successful, industry experts from ERDM, MassMutual and Rent The Runway note that understanding the human dimension is what leads to