Oracle announced its take on artificial intelligence with the launch of Adaptive Intelligent Applications, which will incorporate third-party data with real-time behavioral analytics to help users streamline business tasks and provide them with individual
By Richard H. Levey, Contributing Writer Find a new channel for interacting with consumers, and marketers will find a new way to measure the results.
By Adam Blair This article was originally published on Retail TouchPoints. Seeking to build up its cloud-based offerings, Oracle Corp. has purchased NetSuite for $9.3 billion in a transaction expected to close this year, subject to regulatory and shareho
By Richard H. Levey, Contributing Writer Marketers may be tempted to view programmatic advertising purchases — online ad placements made through automated exchanges on the basis of pre-set targeting parameters — as a quick-service ad buying process. Those
While it’s common for marketers to still believe that traditional customer experience (CX) and personalization tactics are successful, industry experts from ERDM, MassMutual and Rent The Runway note that understanding the human dimension is what leads to
By Richard H. Levey, Contributing Writer Online channels have made demographic, psychographic and transactional data available to marketers at the touch of a button, yielding highly targeted outreach efforts. However, marketers have largely been frustrate