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Neustar Partners With Facebook For Marketing Attribution Analytics

September 22nd, 2016

Neustar, a cloud-based provider of real-time information services, has partnered with Facebook to help marketers understand and improve ROI for their digital campaigns across Facebook, Instagram and Audience Network through advanced attribution analytics.

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Oracle Unveils New AI Applications, Cloud Enhancements, Security Offerings

September 20th, 2016

Oracle announced its take on artificial intelligence with the launch of Adaptive Intelligent Applications, which will incorporate third-party data with real-time behavioral analytics to help users streamline business tasks and provide them with individualized recommendations for engaging with prospective customers.

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Salesforce Launches Wave Analytics For B2B, Continues Growth In Data Market

September 7th, 2016

Salesforce continues to build on its business intelligence offerings by unveiling its expansion of the Wave Analytics portfolio into the marketing realm. Primarily focusing on sales, services and IT, Wave Analytics for B2B Marketing offers insight on campaign performance and marketing spend to better align the marketing and sales teams, according to the company.