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Why Accurate, Reliable Customer Data Is A Marketing Imperative

September 2nd, 2015

Wouldn’t you love to know what top marketers from companies such as Citibank, Kimberly-Clark and Dell see as the challenges and opportunities they face with data quality? Learn what nine marketing VIPs have to say about what works and what doesn’t for effective data management. In this white paper, you’ll gain first-hand insights from a conversation among these marketing leaders, such as: Whether current B2B social media strategy is converting buyers; Today’s data quality challenges and marketers’ evolving needs when it comes to data; and Which piece of data they wish they could have in their bag of tricks. Fill out this form to learn which issues leading marketers are facing in data quality management today, and what opportunities they see for the future.

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Five Ways To Transform Data Into A Revenue-Generating Asset

August 6th, 2015

Data-driven marketers strive for a holistic view of their ideal customers. However, fragmented data cannot paint a complete picture of how these prospective customers are engaging with your brand. This white paper will help you gain actionable insights from their currently disjointed database with five easy steps, including how to: Thoroughly clean your data; Integrate data across all your marketing channels; and Leverage third-party insights to enrich your database. Fill out the form to start gaining deeper customer insights today!

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Big Data And Analytics Trends For 2015

January 22nd, 2015

There is expected to be a 40% growth in data volume per year, and the amount of data in the world is predicted to grow up to 50 times by 2020. It’s a new year, which means it’s time for a database overhaul. In this infographic from Aureus Insights, learn some of the prominent data analytics trends looking to take shape in 2015.

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Increasing Marketing Automation ROI By Investing In Data

November 12th, 2014

Marketing automation adoption is growing at a steady rate, but many B2B organizations fail to realize that the data they collect is what fuels their overall success. Maintaining a clean and organized database is crucial, and companies see an average 66% increase in revenue just by regularly maintaining their database. This e-book will cover various topics regarding data management and its role in the B2B industry, including: Five marketing functions that rely on an extensive data management strategy; Your data’s impact on marketing decisions; and Tips for making your database optimized for marketing automation. Fill out the form below and see how much of an impact data management can have on your bottom line.

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Special Report: Best Practices To Boost Database Health

November 12th, 2014

Data is at the heart of every marketing activity. Effective segmentation relies on a clean database. A lead nurturing campaign using bad data is pointless. And you might as well forget about accurate campaign reporting unless your data is in order. While the issue of data hygiene has come to the forefront as of late, there is clearly still some work to be done in terms of database health. According to The State Of Marketing Data, NetProspex’s second annual data benchmark report, 84% of marketing databases are “barely functional.” This Special Report on Data Hygiene will highlight: Tools for assessing database health Strategies for improving data quality, data completeness and data profiles Tips for maintaining records on an ongoing basis “As someone in charge of demand generation, the health of my database impacts so much more than things like segmentation and deliverability. Marketing data is my ticket to becoming a strategic employee for the company.” said Lauren Brubaker, Senior Manager, Demand Generation for NetProspex. For more insights on database hygiene, complete the form below to download this special report.