Salesforce has agreed to acquire Krux, a San Francisco-based data management platform. A regulatory filing from Salesforce shows that the deal is valued at approximately $700 million, which the company plans to pay in cash and stock.
Oracle announced its take on artificial intelligence with the launch of Adaptive Intelligent Applications, which will incorporate third-party data with real-time behavioral analytics to help users streamline business tasks and provide them with individualized recommendations for engaging with prospective customers.
Dentsu Aegis Network, a London-based agency network, announced it has agreed to acquire a majority stake in Merkle, a data-driven marketing agency. The deal is valued at $1.5 billion, according to reports.
In an interview with Marketing ID, LiftPoint Consulting’s Mark Price discusses the challenges marketers still face with leveraging marketing analytics to effectively segment their database. Also, Price dives into how data-driven segmentation can drive more personalized messaging and experiences for their target audiences.
Customer.io is a behavioral messaging platform designed to automate personalized customer communication at scale via web or mobile with real-time behavioral data.