About Us

The new generation of marketers focus on keywords and metrics, not placements and brand recognition. These executives use the intelligence generated by media, customers and other activities to better understand their prospects and purchasing trends. Marketing ID (Insights + Data) shines the spotlight on this new generation of marketing executives by exploring the tools and techniques that enable them to increase campaign effectiveness and beat the competition to new opportunities. It focuses on the actionable insights that give marketing departments more clout in the C-suite and provides a new voice that unifies the discussion around the use of data in marketing. Marketing ID’s readership of 24,000 executives in both B2B and B2C, will reach marketing professionals with titles and roles that include:

  • Social Media Specialist
  • Director Marketing Analytics
  • Marketing Operations Specialist
  • Marketing Analytics and Database Manager
  • Channel Marketing Operations Director
  • Campaign Analyst
  • Marketing Technologist
  • Digital Marketing Manager
  • Marketing Automation Specialist
  • VP Marketing Analytics
  • Sales and Marketing Operations Manager
  • Social Media Scientist
  • Marketing Data Specialist
  • VP Marketing Research
  • Director Database Marketing & Analytics
  • Director Social Media Insights and Analytics
  • VP Customer Insight
  • Specialist

MarketingID.net features content organized into the following categories:

Channel Watch
Tools and techniques for developing a 360 degree view of the customer and data-driven, multi-channel campaigns.

Buyer Insights
Best practices for understanding today’s buyers using data-driven tools and practices.

Campaign Reporting & Measurement
Integrating CRM, marketing automation and other reporting capabilities to provide actionable intelligence.

Social Media Marketing & Data
Using data-driven social marketing and analytics tools to build stronger customer relationships.

Data Quality & Hygiene
Ensuring that marketing databases and other data sources are accurate, relevant and up to date.

Data-Driven Marketing
A strategic view of technology, processes and people make the most of data-driven marketing investments.

Sales Pipeline Analytics
The tools and techniques that provide visibility into the sales pipeline.

Predictive Analytics
Designing offers/content based using data-driven tools that identify prospects and determine their most likely future preferences.