The new generation of marketers focus on keywords and metrics, not placements and brand recognition. These executives use the intelligence generated by media, customers and other activities to better understand their prospects and purchasing trends. Marketing ID (Insights + Data) shines the spotlight on this new generation of marketing executives by exploring the tools and techniques that enable them to increase campaign effectiveness and beat the competition to new opportunities. It focuses on the actionable insights that give marketing departments more clout in the C-suite and provides a new voice that unifies the discussion around the use of data in marketing. Marketing ID’s readership of 24,000 executives in both B2B and B2C, will reach marketing professionals with titles and roles that include:
MarketingID.net features content organized into the following categories:
Tools and techniques for developing a 360 degree view of the customer and data-driven, multi-channel campaigns.
Campaign Reporting & Measurement
Social Media Marketing & Data
|Data Quality & Hygiene
Ensuring that marketing databases and other data sources are accurate, relevant and up to date.
Sales Pipeline Analytics