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Salesforce Further Strengthens Analytics Offerings With $700M Krux Acquisition Salesforce Further Strengthens Analytics Offerings With $700M Krux Acquisition
Salesforce Further Strengthens Analytics Offerings With $700M Krux Acquisition
Salesforce Further Strengthens Analytics Offerings With $700M Krux Acquisition
Oracle Unveils New AI Applications, Cloud Enhancements, Security Offerings Oracle Unveils New AI Applications, Cloud Enhancements, Security Offerings
Oracle Unveils New AI Applications, Cloud Enhancements, Security Offerings
Oracle Unveils New AI Applications, Cloud Enhancements, Security Offerings
Transforming Your Marketing Dashboards For The New Year Transforming Your Marketing Dashboards For The New Year
Transforming Your Marketing Dashboards For The New Year
Transforming Your Marketing Dashboards For The New Year
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Salesforce Further Strengthens Analytics Offerings With $700M Krux Acquisition

October 4th, 2016

Salesforce has agreed to acquire Krux, a San Francisco-based data management platform. A regulatory filing from Salesforce shows that the deal is valued at approximately $700 million, which the company plans to pay in cash and stock.

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Neustar Partners With Facebook For Marketing Attribution Analytics

September 22nd, 2016

Neustar, a cloud-based provider of real-time information services, has partnered with Facebook to help marketers understand and improve ROI for their digital campaigns across Facebook, Instagram and Audience Network through advanced attribution analytics.

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Oracle Unveils New AI Applications, Cloud Enhancements, Security Offerings

September 20th, 2016

Oracle announced its take on artificial intelligence with the launch of Adaptive Intelligent Applications, which will incorporate third-party data with real-time behavioral analytics to help users streamline business tasks and provide them with individualized recommendations for engaging with prospective customers.

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Salesforce Launches Wave Analytics For B2B, Continues Growth In Data Market

September 7th, 2016

Salesforce continues to build on its business intelligence offerings by unveiling its expansion of the Wave Analytics portfolio into the marketing realm. Primarily focusing on sales, services and IT, Wave Analytics for B2B Marketing offers insight on campaign performance and marketing spend to better align the marketing and sales teams, according to the company.

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Study: 75% Of Marketers See Better Brand Engagement With Algorithmic Attribution

September 7th, 2016

Marketers have been drawn to using algorithmic attribution to track the customer journey and enhance cross-channel spend, but they’re unable to do it at an optimal speed, according to a new study from Forrester Consulting and Visual IQ.

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Oracle Data Cloud Launches B2B Audience Data Marketplace

August 15th, 2016

In an effort to improve the targeting capabilities of its B2B user base, Oracle Data Cloud unveiled its B2B audience data marketplace solution. The company states that the solution will provide users access to more than 400 million business profiles and more than one million U.S. companies for easier account-based targeting.

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Datameer Revamps Partner Program To Support Adoption Of Big Data Analytics

August 11th, 2016

Datameer, a big data analytics platform for Hadoop, has redesigned its Global Partner Program in a move to accelerate the adoption of Big Data, according to the company.

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Marketers Start Exploring Location-Based Consumer Metrics’ Value

August 5th, 2016

By Richard H. Levey, Contributing Writer   Find a new channel for interacting with consumers, and marketers will find a new way to measure the results.

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How Personas Create a Customer-Centric Direct Marketing Approach

August 3rd, 2016

By Art Hall, Quad/Graphics Gone are the days of one-size-fits-all approaches to direct marketing. Industry research shows that traditional direct marketing response rates have plummeted from a historical 2% to less than 0.6% for many of today’s mailings. Even email marketing, which originally exploded in volume, is now experiencing a significant decline in effectiveness.

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Oracle Buys NetSuite: Another Massive Retail Acquisition

July 29th, 2016

By Adam Blair This article was originally published on Retail TouchPoints.  Seeking to build up its cloud-based offerings, Oracle Corp. has purchased NetSuite for $9.3 billion in a transaction expected to close this year, subject to regulatory and shareholder approval.

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Salesforce Further Strengthens Analytics Offerings With $700M Krux Acquisition

October 4th, 2016

Salesforce has agreed to acquire Krux, a San Francisco-based data management platform. A regulatory filing from Salesforce shows that the deal is valued at approximately $700 million, which the company plans to pay in cash and stock.

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Oracle Unveils New AI Applications, Cloud Enhancements, Security Offerings

September 20th, 2016

Oracle announced its take on artificial intelligence with the launch of Adaptive Intelligent Applications, which will incorporate third-party data with real-time behavioral analytics to help users streamline business tasks and provide them with individualized recommendations for engaging with prospective customers.

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Transforming Your Marketing Dashboards For The New Year

August 24th, 2016

By Mark Price, LiftPoint Consulting   Dashboards are probably the most requested business intelligence tool for marketers today.  Everyone has a vision of beautiful color-coded charts and highlighted numbers, giving them real-time insight into the business. But reality is often far from that. 

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Dentsu Aegis To Acquire Merkle

August 8th, 2016

Dentsu Aegis Network, a London-based agency network, announced it has agreed to acquire a majority stake in Merkle, a data-driven marketing agency. The deal is valued at $1.5 billion, according to reports.

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Marketers Start Exploring Location-Based Consumer Metrics’ Value

August 5th, 2016

By Richard H. Levey, Contributing Writer   Find a new channel for interacting with consumers, and marketers will find a new way to measure the results.

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How Personas Create a Customer-Centric Direct Marketing Approach

August 3rd, 2016

By Art Hall, Quad/Graphics Gone are the days of one-size-fits-all approaches to direct marketing. Industry research shows that traditional direct marketing response rates have plummeted from a historical 2% to less than 0.6% for many of today’s mailings. Even email marketing, which originally exploded in volume, is now experiencing a significant decline in effectiveness.

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Oracle Buys NetSuite: Another Massive Retail Acquisition

July 29th, 2016

By Adam Blair This article was originally published on Retail TouchPoints.  Seeking to build up its cloud-based offerings, Oracle Corp. has purchased NetSuite for $9.3 billion in a transaction expected to close this year, subject to regulatory and shareholder approval.

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Marketers May Be Missing Out On Hidden Intelligence Available In Programmatic Ad-Buying

June 30th, 2016

By Richard H. Levey, Contributing Writer Marketers may be tempted to view programmatic advertising purchases — online ad placements made through automated exchanges on the basis of pre-set targeting parameters — as a quick-service ad buying process. Those who do, however, miss out on a substantial part of these systems’ value, according to online publishers and industry experts. “Clients recognize the value of data and audience targeting…when [ad inventory] is tied to data to more effectively meet client business objectives,” said Pete Duborg, VP of Advertising Sales For Programmatic at Turner (formerly Turner Broadcasting System). Making maximum use of programmatic ad strategies means treating them as more than just set ‘em and forget ‘em insertion systems, experts suggest. “Programmatic is an automated way of buying [impressions] using algorithms,” said Alanna Gombert, Senior VP and General Manager at the Interactive Advertising Bureau’s Tech Lab, New York City. “When [ad space] inventory is offered for sale, it is tagged and uploaded into an exchange. Impressions are offered for sale in an auction environment, and a buyer either buys it or not based on different criteria. “These criteria could be contextual — ‘I’d like to buy on this page that has the word Chanel on it’ — or they could be prospect-based — an advertiser is looking for consumers who fall into specific buckets, such as geographic location or purchase intent,” Gombert continued. The good news is that there’s a fair amount of targeting flexibility. By and large, publishers and other organizations that offer ad inventory serve up

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Forager Unveils Tool To Analyze Cross-Channel Advertising Data  

June 28th, 2016

  Forager is a cloud-based system that combines and analyzes data from paid online advertising channels, such as AdWords, Bing, Facebook and Yahoo. Forager is designed to provide powerful metrics and reports that enable advertisers, agencies and executives to save time, spend smarter and avoid costly mistakes when planning their online advertising budgets.

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Using CRM Data To Drive Digital Advertising Campaigns 

June 27th, 2016

By Jeffrey Finch, Choozle Every action people take online creates valuable data. Each website interaction, purchase, survey question answered and online engagement helps marketers learn more about their target audience and customer. This collection of data enables marketers to create customized online experiences that can influence their customer’s behavior.

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Visualizing Marketing’s Future

January 28th, 2016

Marketing ID tapped into 10 marketing analytics consultants, authors and experts for their predictions about the future of data-driven marketing. Data visualization, improving customer experiences and data integration from multiple sources were among the hot topics. Here is a sample of insights from our panel of experts: “I expect to see more meaningful analytics to measure not only the sales contribution from each touch point, but also the role of each touch point in the engaging and converting buyers.” — Jim Lenskold, Lenskold Group “The biggest trend in 2016 will be a shift from mass-marketing to carefully tailored messaging for near one-to-one communication with marketing analytics.” — Stéphane Hamel, Immeria Consulting Services “There will be a massive push in 2016 toward integrating both off-line and on-line data sets to identify and target consumers.” — Larisa Bedgood, DataMentors Fill out the form for the full report.  

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The 2015 Data Innovator Profiles

October 29th, 2015

Call them data scientists, data-driven marketers or by another name, but this new emerging discipline of analytics-focused marketing is poised to have a tremendous impact on business. But who are the people behind the dashboards and databases?

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The 2015 State Of Data-Driven Marketing Report

October 23rd, 2015

Findings from our latest survey show that spending on data-driven marketing initiatives has been on the rise over the past year, and marketers expect to devote a larger portion of their total marketing budgets to these efforts in the next 12 months.

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Why Accurate, Reliable Customer Data Is A Marketing Imperative

September 2nd, 2015

Wouldn’t you love to know what top marketers from companies such as Citibank, Kimberly-Clark and Dell see as the challenges and opportunities they face with data quality? Learn what nine marketing VIPs have to say about what works and what doesn’t for effective data management. In this white paper, you’ll gain first-hand insights from a conversation among these marketing leaders, such as: Whether current B2B social media strategy is converting buyers; Today’s data quality challenges and marketers’ evolving needs when it comes to data; and Which piece of data they wish they could have in their bag of tricks. Fill out this form to learn which issues leading marketers are facing in data quality management today, and what opportunities they see for the future.

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Five Ways To Transform Data Into A Revenue-Generating Asset

August 6th, 2015

Data-driven marketers strive for a holistic view of their ideal customers. However, fragmented data cannot paint a complete picture of how these prospective customers are engaging with your brand. This white paper will help you gain actionable insights from their currently disjointed database with five easy steps, including how to: Thoroughly clean your data; Integrate data across all your marketing channels; and Leverage third-party insights to enrich your database. Fill out the form to start gaining deeper customer insights today!

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Why Modern B2B Marketers Need Predictive Marketing

November 12th, 2014

While predictive marketing may only provide your business with marginal success at the moment, there are many different ways predictive models will affect your business in the imminent future — and also come into play in today’s B2B landscape. This e-book will highlight why the time for predictive marketing is now, including: Five conditions that are making predictive marketing indispensable; The applications where predictive marketing can bring instant ROI to your business; and How industry leaders are implementing predictive marketing, and what results they’ve seen. Fill out the form, and learn how predictive marketing can benefit your company for years to come.

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Increasing Marketing Automation ROI By Investing In Data

November 12th, 2014

Marketing automation adoption is growing at a steady rate, but many B2B organizations fail to realize that the data they collect is what fuels their overall success. Maintaining a clean and organized database is crucial, and companies see an average 66% increase in revenue just by regularly maintaining their database. This e-book will cover various topics regarding data management and its role in the B2B industry, including: Five marketing functions that rely on an extensive data management strategy; Your data’s impact on marketing decisions; and Tips for making your database optimized for marketing automation. Fill out the form below and see how much of an impact data management can have on your bottom line.

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Special Report: Best Practices To Boost Database Health

November 12th, 2014

Data is at the heart of every marketing activity. Effective segmentation relies on a clean database. A lead nurturing campaign using bad data is pointless. And you might as well forget about accurate campaign reporting unless your data is in order. While the issue of data hygiene has come to the forefront as of late, there is clearly still some work to be done in terms of database health. According to The State Of Marketing Data, NetProspex’s second annual data benchmark report, 84% of marketing databases are “barely functional.” This Special Report on Data Hygiene will highlight: Tools for assessing database health Strategies for improving data quality, data completeness and data profiles Tips for maintaining records on an ongoing basis “As someone in charge of demand generation, the health of my database impacts so much more than things like segmentation and deliverability. Marketing data is my ticket to becoming a strategic employee for the company.” said Lauren Brubaker, Senior Manager, Demand Generation for NetProspex. For more insights on database hygiene, complete the form below to download this special report.

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The Data-Driven Marketer’s Guide To Cross-Targeting Product Lines

November 12th, 2014

Data is a valuable currency for any company’s marketing team. Marketers need to know where in the buying cycle these prospective buyers are, and need to understand the best channels for communication. The latest white paper from Mintigo highlights how marketers can leverage cross-targeting to match the right product with the right prospect, including: How to clean and structure your database; How to build the right buyer personas to target the right leads with the right products; and Examples from in-depth use cases to prove cross-targeting success. Fill in the form below to see how cross-targeting can save your company time and money when targeting prospective buyers.

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Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement

November 12th, 2014

Several years ago when marketers began to dive deeper into the data that they were collecting about prospects, lead scoring was a natural place to begin. Armed with greater knowledge about which leads were more likely to convert, salespeople could improve their performance and focus their efforts on the prospects that had the greatest chance of becoming customers. To illustrate the need for more robust analytics, 43% of marketers say traditional lead scoring does not provide sufficient insight into buying attributes, according to research from The Evolution From Traditional To Predictive Lead Scoring, conducted by Decision Tree Labs on behalf of Lattice Engines. Download this special report to learn more about the impact on analytics on demand generation and hear from experts at Lattice, ANNUITAS, LeadMD and others.