Featured Articles

Transforming Your Marketing Dashboards For The New Year Transforming Your Marketing Dashboards For The New Year
Transforming Your Marketing Dashboards For The New Year
Transforming Your Marketing Dashboards For The New Year
Dentsu Aegis To Acquire Merkle Dentsu Aegis To Acquire Merkle
Dentsu Aegis To Acquire Merkle
Dentsu Aegis To Acquire Merkle
Marketers Start Exploring Location-Based Consumer Metrics’ Value Marketers Start Exploring Location-Based Consumer Metrics’ Value
Marketers Start Exploring Location-Based Consumer Metrics’ Value
Marketers Start Exploring Location-Based Consumer Metrics’ Value
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Oracle Data Cloud Launches B2B Audience Data Marketplace

August 15th, 2016

In an effort to improve the targeting capabilities of its B2B user base, Oracle Data Cloud unveiled its B2B audience data marketplace solution. The company states that the solution will provide users access to more than 400 million business profiles and m

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Datameer Revamps Partner Program To Support Adoption Of Big Data Analytics

August 11th, 2016

Datameer, a big data analytics platform for Hadoop, has redesigned its Global Partner Program in a move to accelerate the adoption of Big Data, according to the company.

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Marketers Start Exploring Location-Based Consumer Metrics’ Value

August 5th, 2016

By Richard H. Levey, Contributing Writer   Find a new channel for interacting with consumers, and marketers will find a new way to measure the results.

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How Personas Create a Customer-Centric Direct Marketing Approach

August 3rd, 2016

By Art Hall, Quad/Graphics Gone are the days of one-size-fits-all approaches to direct marketing. Industry research shows that traditional direct marketing response rates have plummeted from a historical 2% to less than 0.6% for many of today’s mailings.

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Oracle Buys NetSuite: Another Massive Retail Acquisition

July 29th, 2016

By Adam Blair This article was originally published on Retail TouchPoints.  Seeking to build up its cloud-based offerings, Oracle Corp. has purchased NetSuite for $9.3 billion in a transaction expected to close this year, subject to regulatory and shareho

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Bluecore Unveils New Application For Data-Driven Emails

July 25th, 2016

Bluecore, a customer experience platform focused on behavioral and product data, has launched a new email application on Oracle Marketing AppCloud. The app is designed to help marketers leverage customer behavior and product catalog data to provide data-d

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Performance Horizon And LiveRamp Unveil Partnership To Measure Offline Sales

July 20th, 2016

Digital partner marketing platform Performance Horizon announced an integration with LiveRamp, a data connectivity and onboarding solution that unifies online and offline customer data. The partnership is designed to help companies understand how digital

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Lewis Unveils Analytics Solution For Paid, Earned And Owned Channel Efforts

July 19th, 2016

Lewis, a marketing, public relations and digital services agency, launched Observa, an analytics solution that the company says will help marketers analyze and optimize marketing campaigns for their paid, earned, social and owned channels.

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PebblePost Unveils Analytics Dashboard For Programmatic Direct Mail Solution

July 15th, 2016

PebblePost, a programmatic direct mail solution provider, launched its real-time analytics platform designed to provide users with insight into how their direct mail marketing campaigns are impacting prospects’ purchase decisions.

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Customer.io Integrates With Urban Airship To Incorporate Mobile Engagement Into Email Campaigns

July 11th, 2016

Customer.io announced a new integration with Urban Airship, a mobile engagement platform and digital wallet solution. The partnership enables users of both solutions to leverage mobile engagement analytics and other behavioral data with mobile apps to tri

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Transforming Your Marketing Dashboards For The New Year

August 24th, 2016

By Mark Price, LiftPoint Consulting   Dashboards are probably the most requested business intelligence tool for marketers today.  Everyone has a vision of beautiful color-coded charts and highlighted numbers, giving them real-time insight into the bu

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Dentsu Aegis To Acquire Merkle

August 8th, 2016

Dentsu Aegis Network, a London-based agency network, announced it has agreed to acquire a majority stake in Merkle, a data-driven marketing agency. The deal is valued at $1.5 billion, according to reports.

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Marketers Start Exploring Location-Based Consumer Metrics’ Value

August 5th, 2016

By Richard H. Levey, Contributing Writer   Find a new channel for interacting with consumers, and marketers will find a new way to measure the results.

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How Personas Create a Customer-Centric Direct Marketing Approach

August 3rd, 2016

By Art Hall, Quad/Graphics Gone are the days of one-size-fits-all approaches to direct marketing. Industry research shows that traditional direct marketing response rates have plummeted from a historical 2% to less than 0.6% for many of today’s mailings.

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Oracle Buys NetSuite: Another Massive Retail Acquisition

July 29th, 2016

By Adam Blair This article was originally published on Retail TouchPoints.  Seeking to build up its cloud-based offerings, Oracle Corp. has purchased NetSuite for $9.3 billion in a transaction expected to close this year, subject to regulatory and shareho

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Marketers May Be Missing Out On Hidden Intelligence Available In Programmatic Ad-Buying

June 30th, 2016

By Richard H. Levey, Contributing Writer Marketers may be tempted to view programmatic advertising purchases — online ad placements made through automated exchanges on the basis of pre-set targeting parameters — as a quick-service ad buying process. Those

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Forager Unveils Tool To Analyze Cross-Channel Advertising Data  

June 28th, 2016

  Forager is a cloud-based system that combines and analyzes data from paid online advertising channels, such as AdWords, Bing, Facebook and Yahoo. Forager is designed to provide powerful metrics and reports that enable advertisers, agencies and exec

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Using CRM Data To Drive Digital Advertising Campaigns 

June 27th, 2016

By Jeffrey Finch, Choozle Every action people take online creates valuable data. Each website interaction, purchase, survey question answered and online engagement helps marketers learn more about their target audience and customer. This collection of dat

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How Marketers Can Enhance Personalization With Human Data

May 26th, 2016

While it’s common for marketers to still believe that traditional customer experience (CX) and personalization tactics are successful, industry experts from ERDM, MassMutual and Rent The Runway note that understanding the human dimension is what leads to

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Report: Enterprise Leaders Embrace Data-Driven CX, But Suffer Integration Challenges

May 26th, 2016

In today’s multichannel economy, data-driven customer experiences (CX) are crucial to companies’ future growth. According to a Forbes Insight report, Data Elevates The Customer Experience, the benefits of providing data-driven CX are wide-ranging, includi

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Visualizing Marketing’s Future

January 28th, 2016

Marketing ID tapped into 10 marketing analytics consultants, authors and experts for their predictions about the future of data-driven marketing. Data visualization, improving customer experiences and data integration from multiple sources were among the

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The 2015 Data Innovator Profiles

October 29th, 2015

Call them data scientists, data-driven marketers or by another name, but this new emerging discipline of analytics-focused marketing is poised to have a tremendous impact on business. But who are the people behind the dashboards and databases?

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The 2015 State Of Data-Driven Marketing Report

October 23rd, 2015

Findings from our latest survey show that spending on data-driven marketing initiatives has been on the rise over the past year, and marketers expect to devote a larger portion of their total marketing budgets to these efforts in the next 12 months.

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Why Accurate, Reliable Customer Data Is A Marketing Imperative

September 2nd, 2015

Wouldn’t you love to know what top marketers from companies such as Citibank, Kimberly-Clark and Dell see as the challenges and opportunities they face with data quality? Learn what nine marketing VIPs have to say about what works and what doesn&#82

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Five Ways To Transform Data Into A Revenue-Generating Asset

August 6th, 2015

Data-driven marketers strive for a holistic view of their ideal customers. However, fragmented data cannot paint a complete picture of how these prospective customers are engaging with your brand. This white paper will help you gain actionable insights fr

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Why Modern B2B Marketers Need Predictive Marketing

November 12th, 2014

While predictive marketing may only provide your business with marginal success at the moment, there are many different ways predictive models will affect your business in the imminent future — and also come into play in today’s B2B landscape. This e-book

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Increasing Marketing Automation ROI By Investing In Data

November 12th, 2014

Marketing automation adoption is growing at a steady rate, but many B2B organizations fail to realize that the data they collect is what fuels their overall success. Maintaining a clean and organized database is crucial, and companies see an average 66% i

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Special Report: Best Practices To Boost Database Health

November 12th, 2014

Data is at the heart of every marketing activity. Effective segmentation relies on a clean database. A lead nurturing campaign using bad data is pointless. And you might as well forget about accurate campaign reporting unless your data is in order. While

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The Data-Driven Marketer’s Guide To Cross-Targeting Product Lines

November 12th, 2014

Data is a valuable currency for any company’s marketing team. Marketers need to know where in the buying cycle these prospective buyers are, and need to understand the best channels for communication. The latest white paper from Mintigo highlights how mar

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Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement

November 12th, 2014

Several years ago when marketers began to dive deeper into the data that they were collecting about prospects, lead scoring was a natural place to begin. Armed with greater knowledge about which leads were more likely to convert, salespeople could improve